Alienware Launches New Apparel Line
By Jon Pilon
We’re bringing the Alienware energy into your everyday style.

Today, I'm excited to introduce the Alienware Official Apparel Core Line, our latest step in offering new ways to rep your passion for Alienware. This collection builds on our community’s long-standing connection with the brand, bringing familiar attitude and design sensibilities into a bold, wearable format.
Crafted for comfort and designed with our fans in mind, the Core Line features clean, modern pieces that reflect Alienware’s DNA - whether you’re deep in a marathon session, hitting an event, or just out and about repping your squad.
Alienware Official Apparel is designed to feel just as good as it looks, blending everyday wearability with the edge and identity you’ve come to expect from us.
Pricing:
- Short Sleeve T-Shirt - Starting at $29.99 USD
- Long Sleeve Shirt - Starting at $34.99 USD
- Hoodie - Starting at $59.99
We collaborated with Targus to setup a new shop to get these into your hands as smoothly as possible, so head over there now to grab your new clothes!
Join Alienware at PAX East in Boston this weekend! (May 8th – May 11th)
Swing by Booth #12019 for an immersive experience inside the Alienware Mobile Lounge. Get hands-on with the newly launched Alienware Aurora laptops or purchase the new T-Shirt and Long Sleeve shirt you saw above! Meet members from Team Liquid & The Hive, queue up in the hottest games, and enter for a chance to win exclusive prizes in our onsite raffle. You won’t want to miss out!