Alienware Welcomes Gaming Icon Valkyrae as New Brand Ambassador

By Chris Saylor | July 1 2025

Alienware is proud to welcome Valkyrae, content creator, entrepreneur, and one of the most recognizable faces in gaming, as the newest member of our Hive Elite brand ambassador program. 

With millions of adoring fans across YouTube & Twitch, Valkyrae isn’t just a top-tier streamer—she’s a force who continues to redefine what it means to be a creator. And now, she’s doing it with Alienware backing her every move.

So, why Valkyrae? She's exactly the kind of creator we get excited about. Creativity without compromises, fearless innovation, and an unwavering commitment to her community.

The collaboration comes at a pivotal moment for both gaming culture and technology innovation. Valkyrae's influence extends beyond streaming; she has become a role model for aspiring creators and a champion for positive representation in gaming. Her entrepreneurial success, including her recently launched manga and anime studio HiHi Studios, demonstrates the expanding opportunities within the creator economy that Alienware's technology helps enable.

We’re going beyond just upleveling her streaming setup. Valkyrae will collaborate with Alienware to help shape future product development, bring her fans exclusive content and experiences, and take part in campaigns that celebrate the gaming community. Together, Alienware and Valkyrae will push the boundaries of what’s possible, working together on new ways to power the creator experience and elevate the tools that fuel the next generation of storytellers and entertainers. 

Alienware believes in giving creators the tools to dream bigger. Valkyrae’s journey is proof that, with the right gear and a determined mindset, anything is possible.

This is just the beginning. We have big plans for our relationship with Valkyrae, and we’re excited to share what’s next.

Stay tuned.